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The slvr story
Two best mates from Melbourne. One simple question: if your pillowcase touches your face for roughly eight hours every night, why isn’t it part of your skincare routine?
Discovery
We came across an article explaining how much bacteria, oil, sweat and skincare residue can build up on a pillowcase between washes. We were investing in skincare, like everyone else, but ignoring the surface our faces spent roughly eight hours pressed against every night. Once we saw the problem, we couldn’t unsee it.
Development
The idea was simple. The product wasn’t. We spent months going back and forth on fabrics, testing samples and refining the details. We wanted the beauty benefits of premium silk, but with silver-ion antimicrobial technology bonded into the fabric—not sprayed on top. Eventually, slvr was ready.
Launch
We launched our first silver-infused silk pillowcase from Melbourne. The reception gave us our first proof that other people had been thinking about the same problem. Customers understood it immediately: your pillowcase should be part of your skincare routine, not an afterthought.
Momentum
Word spread. More people tried slvr, came back, told friends and shared their results. What started as two best mates solving an overlooked problem began gaining real traction across Australia. We stayed close to every part of the business—product, feedback, fulfilment and marketing.
Now
Today, slvr is the fastest-growing sleep and skincare brand in Australia for a reason: we built a credible product around a problem people had overlooked for years. We’re still independent, still founder-led and still focused on products that work quietly in the background while you sleep.
Our mission
We want your pillowcase to be seen as an extension of your skincare routine—not simply another bedding product. Our job is to create credible, thoughtful products that work quietly in the background while you sleep.
Ethan & Trent · Founders of slvr
Try it for yourself
